Speaking & Workshops
Positioning & Brand Strategy
Content Strategy & Copywriting
It isn’t just about getting the next client or sale. Mindful marketing amplifies your results while truly adding value – for your customers and for your business.
When you position your brand based on what authentically sets you apart and what matters to your audience, and truly make a difference in people’s lives, you will see strong ROI.
This premise underscores everything that our marketing consulting agency does to create a meaningful competitive advantage and drive sustainable growth for our clients.
Popping Up Something Good
Tiny But Mighty Popcorn is an heirloom popcorn primarily distributed in midwest stores and online. Never hybridized or genetically modified, it is naturally much more flavorful, doesn’t get stuck in your teeth, and is easier to digest than other popcorn. The brand’s look and feel didn’t bring to life the product quality or key benefits, or the familial values of the brand.
Linda led a major rebranding effort, including positioning work, market research, new logo, package design, website, sales materials, trade show infrastructure and more, and a fully integrated marketing campaign to relaunch the brand.
- 220% lift in website sales
- 50% increase in leads
- Substantial growth in midwest retail distribution and shelf turns