Master Plan
Speaking & Workshops
A sought-after speaker, Linda's has spoken for the American Marketing Association, Wharton, SCORE, Avon 39, Los Angeles Women in Business, National Summit for Small Business Digital Marketing and others. Topics include Mindful Marketing, Integrated Marketing, Email Marketing, Top 5 Marketing Tips for Female Superheroes and more.
- Keynote speaker for events
- Company workshops
- Training
Integrated Marketing
Integrated marketing leverages all communication channels synergistically, weaving a consistent, seamless story through every touch point for your brand. Linda develops multichannel marketing strategies that deliver targeted results. In fact, as an expert integrated marketing consultant, she often acts as an outsourced CMO for her clients.
- Organic & paid digital marketing
- Offline marketing & customer experience
- Influencer marketing
Positioning & Brand Strategy
What sets your brand apart that matters to prospective customers? How is this expressed in your key messaging? We will conduct research and transform key insights into a positioning platform that answers these questions, develop a look and feel that best expresses your brand’s positioning, and use these as the foundation for your brand strategy.
- Brand positioning, tone & target market
- Naming & logo development
- Messaging
Smart Tactics
Content Strategy & Copy
Great content helps decision making and motivates action. It educates, entertains and engages, influencing consumer behavior. Content strategy and copy also impact search engine authority (rankings) for targeted keywords. Delivering the right message in a compelling way is crucial to success. Linda is a top content strategist and copywriter.
- Websites & landing pages
- Ad & video content strategy
- White papers
Partnership Development
Linda is a natural connector. She has created numerous win-win partnerships for clients with like-minded businesses and non-profit organizations on a local and national level. Incorporating well-crafted strategic partnerships into marketing campaigns helps all parties expand their reach and achieve their objectives with less cash outlay.
- Different from sponsorship
- Beneficial to brands & consumers
- Collaborative
Market Research
Market research starts by defining key learning objectives. Linda designs quantitative and qualitative market research plans that deliver insights impacting important decisions, based on your objectives. Good research doesn’t need to break the bank. In fact, it should save you money by facilitating better decision-making.
- Survey design & analysis
- Focus groups
- Customer feedback
Website Development
Your website should be engaging, user-friendly, and effective in capturing leads and converting prospects. Content and structure should be optimized for search engines and for humans. Linda develops a comprehensive creative brief, followed by keyword research, writing all site content, and managing the entire design and development process.
- SEO-optimized
- Compelling calls to action
- Ecommerce
Digital Marketing
Your digital marketing should bring the right visitors to your site, build credibility and continue to deepen their connection with your brand. Several tools make microtargeting different audiences and segmenting your messaging easier than ever. Linda creates digital marketing strategies and content that help you reach and convert prospects, delivering measurable results.
- SEO & PPC
- Retargeting
- Email & social media
Lead Generation
Bringing in quality leads is critical to growing your business, as is appropriate follow up. What do you do with leads once they’re captured? Linda develops lead generation strategies that attract targeted leads and help convert them into customers. This may entail, for example, email drip campaigns and systematic processes for your sales team.
- Compelling content offers
- Landing pages
- Marketing automation
Experiential Marketing
Experiential marketing, also known as event marketing or engagement marketing, gives consumers a live experience with your brand, fostering deeper connections. Linda takes a 3-pronged approach to experiential marketing, helping you reach and engage a larger audience and optimize your ROI.
- Event promotion to maximize turnout
- Activation – creating exceptional experiences
- Shareability
Email Marketing
Linda creates email marketing strategies and content that help you maintain top-of-mind awareness, drive website traffic, acquire new customers and increase sales per customer. This includes list building strategies, list management and segmentation, creation and management of email campaigns, and campaign analysis and reporting.
- List building & segmentation
- Marketing automation
- A/B testing
Quick Advice
Do you have marketing questions that could benefit from a quick, expert response? Perhaps you have a specific strategic question, need that perfect email subject line, or want help ideating. Often you can optimize results with just a phone call. Linda is available for Quick Advice Sessions to bring you expert answers and ideas right when you need them most.
- One-hour sessions
- $175 per session
- Phone or Skype