Tiny But Mighty Popcorn (TBM) is an heirloom popcorn primarily distributed in midwest stores and online. Never hybridized or genetically modified, it is naturally much more flavorful, doesn’t get stuck in your teeth, and is easier to digest than other popcorn. The brand’s look and feel didn’t bring to life the product quality or key benefits, or the familial values of the brand. Linda led a major rebranding effort, including positioning work, market research, new logo, package design, website, sales materials, trade show infrastructure and more, and a fully integrated marketing campaign called “Tiny Matters” to relaunch the brand. “Tiny Matters” was based on the premise that Tiny Actions Make a Mighty Difference. Linda built partnerships with Big Brothers Big Sisters (BBBS) and 15 like-minded brands to amplify the campaign and build awareness and support for BBBS, an organization making a mighty difference in the lives of underprivileged children.
- 220% lift in website sales
- 50% increase in leads
- Substantial growth in midwest retail distribution and shelf turns
- Greater financial and in-kind support for Big Brothers Big Sisters