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Jose Ole Package Redesign

José Olé

November 27, 2018 By

Jose Ole Logo

Situation

As brand manager for José Olé Frozen Mexican Food, Linda managed a major brand relaunch to build brand equity and generate significant sales growth in the Grocery and Mass Merchandiser channels.

Linda planned and implemented this aggressive re-launch in five months. It included repositioning the brand, managing a full-line package redesign, developing the promotional plan, managing the development of and test market for an advertising campaign, re-formulating several items, discontinuing underperforming SKUs, and launching new SKUs.

Simultaneously, Linda led the development of more accurate forecasting and supply chain practices that yielded significant cost savings.

Results

  • 23% sales growth
  • 22 point lift in consumption
  • 4 point gain in market share

Promotion

Collateral

Packaging Redesign

Jose Ole Package Redesign

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Linda Rosenberg Marketing Consulting
7203 Hannum Ave
Culver City, CA 90230
310.871.9537
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