Situation

Designers Call is a new business focused on making high-end interior design services accessible to those with limited budgets and limited time to embark on the traditional design process.  Designers Call is anchored by the design expertise and resources of a well established, high-end design firm.  Linda has guided the overall marketing strategies and core communications for Designers Call, and is integrally involved in their day-to-day marketing activities and future plan development.

Linda played a key role in developing the Designers Call website, determining the site’s structure, influencing its look and feel, and developing a significant portion of the content for the website and other communications.  She managed the development of their e-newsletter template and guides on-going content.  Linda also works collaboratively with the firm’s PR agency and webmaster to fully leverage marketing initiatives.

Results

Designers Call has already established strong momentum.  They’re getting a significant level of inquiries and have several satisfied clients.

Launch website